With a dash of glitter and an artsy twist, Sandra Choi and Simon Holloway are off and running at Jimmy Choo. The firm’s co-creative directors— and the new public faces of the brand — will unveil their cruise collection and a whimsical, one-off collaboration with the artist Rob Pruitt, today at the Chelsea Arts Tower in London.
Although Choi has been with the company since its launch in 1996, and Holloway joined in 2010, the duo is now firmly under the spotlight since the departure last year of chief creative officer and cofounder Tamara Mellon and chief executive officer Joshua Schulman.
The Pruitt collection, Jimmy Choo’s first, full-scale artistic collaboration, mirrors Choi’s and Holloway’s glam aesthetic, butalso their sense of adventure.
The Choo team created special packaging that includes bright pink boxes with dégradé lining sealed with panda stickers.There are 19 styles of shoes, bags and accessories in the collection, including wallets, key chains and a silk twill scarf. The main cruise collection is equally glamorous, albeit less exuberant in its use of color, patternand patchworking.