[dropcap]J [/dropcap]ockey will be releasing an intimates line with their new partner Rachel Zoe in the fall. The idea behind this partnership was to create “must have” underwear and shape wear. Each of the hangtags will include a description reading as “Preferred by Rachel Zoe”. This is collection is only available at jockey.com and Jockey stores but will roll on into retailers such as Macy’s, Khol’s, Lord & Taylor and Bon-Ton come October.
Endorsed by Zoe, this line will include fashion forward intimates varying from bikinis, thongs, boy-shorts, tanks and hipsters. This shape wear line has also been described as “cotton rich comfort meets all-day curve control”. Zoe shares, “I love marrying comfort with style, and this new collection by Jockey does just that”. Wanting to target a younger and fashion forward consumer, they chose Zoe to do just that, revealing that she was chosen due to being a “design and fashion icon”.
Via WWD























