On june 29, Berluti Mensware spring/summer 2013 show was presented at the magnificent Jardin du Palais royal, during the Paris men’s fashion week. See the photos taken by Lambert Paris office.
Luxury group LVMH pulled out all the stops for a striking tableaux vivant presentation for Berluti, a brand that is making a big push into ready-to-wear from its bespoke shoes roots.
The evening continued with an intimate dinner in the exceptional gardens, privatized for the first time in the history of Palais royal. Many personalities were present: Diane Kruger, Joshua Jackson, Dita Von Teese or Jefferson Hack.
Berluti, previously known for high end luxury shoes, has embarked on a major transformation in 2009, when Antoine Arnault, the son of Bernard Arnault (owner of giant LVMH) took over as CEO. The luxury giant has just acquired Arnys-a French men’s wear purveyor last month, plans to use its made-to-measure expertise to launch Berluti into that business; a flagship for Berluti is scheduled to open by the end of 2013, fourteen tailors will be employed permanently on site at the new flagship of Berluti.