Daily Archives: 6 July 2012

gucci-entry

Gucci Debuts a Digitally Immersive Retail Experience

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Gucci’s Immersive Retail Experience project, set to make its debut at the Gucci’s flagship Monte Napoleone store in Milan, will be transformed into one of the most technologically advanced luxury boutiques in the fashion industry.

First up, the 5 column high-resolution displays: Five columns of ultra high-resolution displays will showcase continuous images from the fashion show. The displays are arranged to appear as if it were one single surface, reproducing life-size, interactive photographs right from the catwalk.

Staff and customers will be able to interact with the images using simple gestures to fast-forward, rewind, or freeze the photographs to get an up-close view of fine detail embellishments.

Stores will also provide access to iPads running an application known as the “Virtual Catalogue”, allowing easy interaction with the video columns and 360-degree viewing of the models to appreciate every detail of the products shown on the catwalk.

In celebration of Gucci’s children collection, they are dedicating the second floor of the flagship store to a “Kid’s Video-wall,” where the brand’s youngest fans can interact with the Gucci Teddy Bear.

Via  Fashionotes

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Christian Louboutin unveils Cinderella-inspired slipper

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Christian Louboutin has put his signature red-sole spin on a very famous pair of (fictional) footwear. The shoe designer teamed up with Disney to create a modern-day version of Cinderella’s glass slippers, which were unveiled in Paris on Wednesday.

Cinderella Slipper by Louboutin

Disney invited Louboutin to re-imagine the famous slipper in honor of the release of “Cinderella” on Blu-Ray this fall.  There’s no glass in this modern-day version of the shoe – Louboutin’s design is made of white lace adorned with crystals and sparkling butterflies.

 ”Cinderella is not only an iconic character when it comes to beauty, grace and fairytale love, but also shoes,” the designer said in a statement. “Her character and her story dictated the design to me, it was all there in the pages and the words of this tale.”

Christain Louboutin's glass slippers are made of lace but still have his trademark red sole

Just 20 pairs of the Cinderella shoes will be produced, Disney announced Wednesday.

Photos from  2012 The Walt Disney Studios

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Andam Fashion Award winner : Julien David

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Julien David, a graduate of Parsons The New School for Design, has won the 2012 Andam Fashion Award, with an endowment of 230,000 euros, or $286,850 at current exchange rates. The prize will enable him to grow his label, launched in 2008 in Japan.

Julien David has launched his brand initially in Japan

The second prize — 60,000 euros or $75,000 — went to knit brand Pièce d’Anarchive, founded by sisters Priscilla and Deborah Royer and their friend Virginie Muys. They also win the use of the La Suite space in department store Galeries Lafayette as a showroom to develop their brand.

Pièce d’Anarchive

The winner will also receive two seasons’ worth of mentoring from Pierre-Yves Roussel, chief executive officer of LVMH Moët Hennessy Louis Vuitton’s fashion division, as well as a donation of Swarovski Elements valued at 10,000 euros, or $12,500.
The fall lines of all six finalists – Julien David, Cédric Charlier, Vika Gazinskaya, Calla Haynes, Thomas Tait and Nicolas Andreas Taralis – are due to go on sale this September on Thecorner.com, Andam’s exclusive online retail partner.

Photos from Fashionmag