Barneys New York Rebrands Co-ops

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Barneys New York will be rebranding two of its largest Co-op units in preparation to transform its entire Co-op fleet across the country.

In efforts to create a more cohesive company the co-op stores at 2151 Broadway in New York City and The Grove in Los Angeles will be remodeled and rebranded as Barneys New York beginning this summer.  This will start a trend for the rest of the Barney’s co-op stores.  The final plan is to be one store: Barneys New York, no co-ops included.

This is all due to the fact that the line between contemporary and designer is continuing to blur.  The Barneys’ shopper and the co-op shopper are becoming one.  As this continues to happen, the company must change and adopt in response to the customer.

An important note – the previous co-op, turned Barneys New York stores on Broadway and in The Grove will stay open throughout the complete three-stage remodel.

Happy Shopping!

Source: WWD

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