After starring as model for the brand’s Spring/Summer campaign, Cara Delevingne has created one multitasking bag (in a variety of iterations), a practical bag made for modern women on the move. During the presentation in the ballroom at Claridge’s, the british model said that she “usually wear bags until they break. If I like them I want to wear them all the time,” Her collection comprises one style in three sizes in different colors and material for a total of 17 skus. This was not her first time working on design, Cara Delevigne has studied textiles and already made her own handbag. The collection will be avalaible from mid-August in Mulberry stores, concessions and online worldwide from $1,090 to $1,530. Click below to discover the collection.
Marc Jacobs has created a new pop up shop during New York Fashion Week with a strong particularity. This pop up boutique called the Daisy Marc Jacobs Tweet Shop accepted social currency. Customers have been invited to share a tweet, Instagram or Facebook post tagged #MJDaisyChain in exchange for gifts such as its Daisy perfume to necklaces and even handbags. The most creative social media posts won Marc Jacobs accessories. This is a good way to use marketing strategy across social media platforms but the real question is to know the value of social media campaign.
Sunglasses designer Karen Walker has made the Kenyan artisans who worked on her summer 2014 collection the stars of her latest campaign. For her summer 2014 collection, Walker tied up with the EFI in a bid to “make a difference”. The initiative, whose motto is “Not Charity, Just Work”, aims to promote sustainable business over aid dependency and, as such, Walker tasked some of Kenya’s finest micro-producers, designers and artisans with designing and producing an array of pouches to be sold with every pair from her latest eyewear range. In addition, more elaborate, embellished designs will be sold separately.
Louis Vuitton continues its collaborative project with this year André Saraiva, Kenny Scharf and INTI. André’s scarf features his well known mention “Mr A”, Scharf’s features his pop-surrealist motifs and INTI used a golden monument-like graphic. The foulard d’artistes collection will be available at worldwide Louis Vuitton stores in limited quantities.
RICCARDO TISCI has unveiled his debut collection for Nike – four pairs of trainers based upon the sport brand’s most celebrated style, the Air Force 1. “The shoe is universal yet somehow very personal,” said Tisci. “I travel all over the world, and I see people wearing the Air Force 1, and they wear it in so many different ways. And so I was thinking, what is the essence of the Air Force 1? And how do I take that essence and make my own statement?”
LVMH-owned Dior has tapped Italian designer Francesco Russo to head up footwear at the fashion house from autumn-winter 2014-2015. Russo left footwear brand Sergio Rossi in March 2013 after a five-year stint at the company.
Graduate from the Istituto Marangoni, Francesco Russo has worked with labels such as Costume National, Miu Miu and Yves Saint Laurent. Then he joined Kering’s brand Sergio Rossi for five years. Since September, he works on his own footwear brand based in Paris. Accessories offering become more and more important in luxury houses.
Alexa Chung has her hands in everything lately, from a makeup line for London-based beauty brand Eyeko to the recent release of her first book, It. She somehow finds the time to get back to her modeling roots now and then, and she signed on as the face of Longchamp for Spring 2014.
Shot in Saint Tropez by Max Vadanul, this campaign showcases Alexa Chung with Le Pliage bag for the 20th anniversary of this classic. She following Kate Moss as face of Longchamp, That campaign will include a short film which will be release during New York Fashion Week.
For the resort 2014, Dior taps art and fashion photographer Tim Walker to shot the actress and fashion muse Marion Cotillard. Walker put Marion Cotillard’s images as a part of contemporary art. Discover pictures after the jump.
A giant Louis Vuitton trunk has been assembled in Moscow’s Red Square ahead of the opening of an exhibition dedicated to the famous fashion brand. The “Red Square trunk” is a gigantic replica of monogrammed luggage owned by Russian Prince Vladimir Orlov, who was part of the Imperial Family.
For its resort 2014 campaign, Prada taps Anna Ewers, Amanda Murphy and Cameron Russell for a set of images photographed by Steven Meisel. Surrounded by luggage and luxuriating in lounge chairs, the trio seems to have encountered the glamorous side of paradise in the glossy images.
Thierry Lasry’s brand is a handmade design in France launched in 2006; but this time, Fendi will produce the upcoming capsule with his own eyewear partner : Safilo. Pietro Beccari, chairman and CEO of Fendi said that Thierry Lasry is one the coolest and more creative eyewear brand in the market.
The painterly doberman is one of Givenchy’s signature this season. This backpack features leather trims and embellished shoulder straps with this canine imagery which can be perfect to galvanize a look. This bag is available at select Givenchy retailers and on Mr Porter.