Today, website nowness.com will release its first shoppable video with a short film featuring five Sadler’s Wells dancer. Several brands will be showcase such as Louis Vuitton, Bottega Veneta, La Perla, Kenzo, Maison Martin Margiela, Haider Ackermann and Rick Owens. Specialized in fashion, art and media content, the next step for Nowness – owned by LVMH Moët Hennessy Louis Vuitton – is to monetize the site. Users will be able to purchase items simply by clicking on them directly in the background of the video If the brand has an e-commerce site, the video will link directly to it, if not, the brand can also choose a multibrand retailer to partner with. This functionality can be a way for brands to collaborate with Nowness.
Ryan Reynolds, 37 years Canadian actor, has been named the face of Men Expert, a L’Oréal Paris brand. He recently played on films such as “X-Men Origins: Wolverine,” “Buried” and “Safe House.” Reynolds has also produced the likes of TV movie “Murder in Manhattan” and the documentary “The Whale.” -
Josep Abril with the jury. Photos: 080 Barcelona Fashion.
Felip Puig, minister for enterprise and occupation and the 080′s jury members awarded Josep Abril for the best collection of the 080 Barcelona Fashion 13th edition. The Catalan designer presented a collection for urban and elegant men. Designer Georgina Vendrell won the special mention for her “dualismes” collection.
The jury of 080 Barcelona Fashion was made up of Son Pham (international sales advisor for Harvey Nichols Hong Kong) and president of the jury, Victoria de la Fuente (Account Executive for LAMBERT + ASSOCIATES’ client Holt Renfrew), Anna Vallès Recasens (stylist, fashion consultant for brands and editor for El País Semanal), Perrine Muller (fashion director for Standard Magazine and founder of Modaclic.com) and Oscar Heredero (Idep Barcelona’s director and founder of the Barcelona’s schools of fashion platform). Discover Josep Abril’s collection after the jump.
The United Stated’s first lady wore a black and liberty blue Carolina Herrera gown during the State Dinner for French President François Hollande Tuesday night. The dinner gathered Hollywood business and media gotha.
Marc Jacobs has created a new pop up shop during New York Fashion Week with a strong particularity. This pop up boutique called the Daisy Marc Jacobs Tweet Shop accepted social currency. Customers have been invited to share a tweet, Instagram or Facebook post tagged #MJDaisyChain in exchange for gifts such as its Daisy perfume to necklaces and even handbags. The most creative social media posts won Marc Jacobs accessories. This is a good way to use marketing strategy across social media platforms but the real question is to know the value of social media campaign.
Discover the colorful and graphic Sonia Rykiel new campaign starring model Karen Elson. This advertising photographed by Craig McDean features oversized shapes mixed with pastels knitwear from Spring/Summer 2014 collection.
Sunglasses designer Karen Walker has made the Kenyan artisans who worked on her summer 2014 collection the stars of her latest campaign. For her summer 2014 collection, Walker tied up with the EFI in a bid to “make a difference”. The initiative, whose motto is “Not Charity, Just Work”, aims to promote sustainable business over aid dependency and, as such, Walker tasked some of Kenya’s finest micro-producers, designers and artisans with designing and producing an array of pouches to be sold with every pair from her latest eyewear range. In addition, more elaborate, embellished designs will be sold separately.
The new Lacoste spring/summer campaign shot in New York City stars models Kati Nescher and Roch Barbot in unusual spots such as a street lamp, the ledge of a skyscraper and the upper cable of a suspension bridge. This campaign photographed by Jacob Sutton with the slogan “Life is a Beautiful Sport”, easily captivates and can give vertigo. CEO José Luis Duran added about the campaign “It’s life, it’s movement, it’s joy, it’s optimism, it’s sport, it’s fair play.”
Louis Vuitton continues its collaborative project with this year André Saraiva, Kenny Scharf and INTI. André’s scarf features his well known mention “Mr A”, Scharf’s features his pop-surrealist motifs and INTI used a golden monument-like graphic. The foulard d’artistes collection will be available at worldwide Louis Vuitton stores in limited quantities.
The campaign shot by Dan Jackson stars model Liya Kebede featuring Gurung’s futuristic piece from spring collection opposite a metallic rose afire. The designer teased the campaign on Instagram with an animated short of a burning rose and slowly revealed the campaign muse through a series of tweets.
Le Bon Marché will unveil an exhibition in its main floor dedicated to New York based brand Proenza Schouler. The exhibit will showcase a display of 80 duo’s favorite looks with a short documentary about Lazaro Hernandez and Jack McCollough personal side. About 2,500 square feet with industrial touches wink to their store architecture.
The colorful Prada spring/summer 2014 campaign shot by Steven Meisel reflects the fierce and independent spirit of the collection. A team of top models looking forward in a united vision. This campaign captured in New York gives us an effect of a surreal wallpaper of textures effect. Discover more pictures bellow.
Luxury label Viktor & Rolf has opened its first ever store, located Paris’ rue Saint-Honoré. Measuring 500m², the space showcases the entirety of the Dutch design duo’s work, from women’s ready-to-wear to capsule collection, wedding dresses and trench coats.
“Cartier: Style and History” showcased more than 600 items ranging from fine jewellery and watches to decorative objects in the gargantuan Salon d’Honneur. Structured thematically and not strictly chronologically, the exhibit highlights Cartier’s style and influences. The retrospective has been designed as an art exhibition.
For its December-January 2014 edition, Vogue Paris taps the famous couple for a romantic shooting captured by fashion photography duo Inez van Lamsweerde & Vinoodh Matadin. Victoria Beckham is also an editor guest for this issue which hits newsstands in Paris on December 2nd.