Natalie Massanet always describes the Net-a-porter e-commerce site as a fashion magazine online. Well, now it will actually be a fashion magazine.
The Web site will today unveil phase one of its print and digital magazine project that aims to speak to luxury fashion-focused women, in multiple languages, worldwide.
First, Net-à-porter will launch a free weekly online magazine called Edit, which is available from the site beginning today. The print magazine will come out four to six time a year and make it’s debut in the fall.