Six selected designers of  RTW and accessories for the award for the best new talent organized by Pitti Immagine and Alta Roma.  Biancalatte,  Bonchic, Frugoo, Uno per Tutti, Giorgia Totaro for RTW and So sweet for Hats. The winner will have a chance to present the  collection to an  international audience of companies, buyers and international press attending Pitti.  The finalist  collection  will be   showcased inside the New View area that has a completely new layout for the occasion.

Giorgia Totaro, is the winner with a collection of   deept natural colors and natural fibers ( wool and cotton fleece) for a soft touch- volumes are cozy, perfect for kids to play