Pitti & the City: Boboli Gardens


The 15th-17th of June, LUISAVIAROMA hosted the seventh edition of FIRENZE4EVER, the biannual event that brings the most influential fashion bloggers and trendsetters to Florence to preview and interact with the Fall/Winter 2013/14 collections by top international designers.

Rock, punk, grunge… FIRENZE4EVER ON STAGE was a three-day salute to the music that defined an attitude and the attitude that continues to inspire fashion.

FIRENZE4EVER celebrates fashion, but above all it celebrates Florence, investing in its most precious resource: its culture. In fact, FIRENZE4EVER contributed to the restoration of the fountain in the Vasca dell’Isola (Island Basin) in the Boboli Gardens, where the private Dinner Party closing the event took place.

On the evening of 17th June, the most cutting edge names of the international underground rock scene were “ON STAGE”, including Francis and the Cats (with the celebrated Francesco Mele); Goose, the Belgian alternative-electro band described by The Guardian as the link that joins rock, electronic and DJ-set; and Norwegian record producer and DJ, Prins Thomas.




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