Pitti Uomo 84°: Lights, Camera, Action… Alternative Set !

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 With Alternative Set, Pitti Immagine launched a new way of holding events at Pitti Uomo and Pitti W to enhance the potential of product presentations at the fair. Alternative set is a calendar of temporary events and installations in special spaces at the Fortezza, staged by a select number of designers. They are special events not only because they are not in the vendors’ stands, but because they test new communications and promotional methods that are fast, incisive, able to astound with their creativity and make the atmosphere even more fascinating. The participating names at this edition include: Camo, Es’givien, L’F, la Maison Couturier, Lvchino, Manintown.com with iter Hominis, Serdar Uzuntas, YOU (Your Own Universe).

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