Sophia Webster has opened her first stand-alone store in the form of a pop-up boutique in London’s exclusive Burlington Arcade. The store, which will be open for six weeks, is a bright oasis – featuring a pink-neon light that reads “Sophia” and flamingo statues guarding the entrance – in an otherwise elegant shopping centre.
“I thought it would be fun to do it Burlington Arcade – bring a bit of life to the place,” she told the Evening Standard.
Despite having only launched her debut collection for spring/summer 2013, Webster’s fantastical creations have already been seen on the feet of everyone from Chloe Moretz to Anna Dello Russo, Solange Knowles and Rihanna (the latter of whom has had her own style, ‘the RiRi‘, named after her). And other than seeing the world’s most famous and glamorous wearing her designs, Webster admitted that there’s one other definite advantage to her job.
“Working in shoe design, being able to wear the finished product is certainly one of the perks of the job,” she told us. “I have a showroom at home, so that should give you an idea of how many pairs I have!”