Dior is hosting the first Raf Simons Spring 2013 Haute Couture collection in Shanghai on March 30. The catwalk show will gather 300 of the elite Chinese and will be followed by an exclusive gala dinner. The event which will take place at No. 5 on the Bund is the first by a major fashion house this year. Unlike previous years when Prada, Armani and Chanel hosted catwalk shows in China, the slow down in sales seems to have prompted a change in marketing strategy. Chanel will be hosting its exclusive catwalk show of the Fall Winter 2013 collection in Singapore, in May.
Harrods have collaborated with Dior on an expansive store takeover which includes a café, exhibition, window display and pop-up shop. 18 months in the making, the event is to celebrate Dior’s long-term relationship with the famed London store.
Galliano appeared at a hearing at the conseil de prud’hommes (France’s equivalent to an employment tribunal) in Paris yesterday. His lawyer, Chantal Giraud-van Gaver of Coblence & Associés, claimed victory after the court ruled that it was qualified to hear Galliano’s claims against his dismissal in March 2011 after 15 years as creative director at Dior, following a series of public outbursts during which he uttered racist and anti-Semitic insults. At his trial on charges of public insultin June 2011, Galliano blamed work-related stress and multiple addictions for his behavior.
Dior Homme opening a new store in Miami’s Design District on Saturday and continued its retail expansion.
“The Miami Design District is fast becoming a premier luxury retail destination in the United States,” said Pamela Baxter, president and chief executive officer of Christian Dior Inc. and president and ceo of LVMH Perfumes and Cosmetics North America.
Anyone starting to doubt the potential of short fashion films distributed online need only look at the results of this season’s Dior video, “Secret Garden – Versailles,” shot at the Château de Versailles by image-making maestros Inez van Lamsweerde and Vinoodh Matadin. When YouTube viewership figures for the film’s 60-second and 3-minute versions are added together, the video has clocked over 23 million views, a staggering number that could make it the most popular fashion film ever, surpassing last season’s CGI epic “L’Odyssée de Cartier,” which currently has almost 16 million views.
[dropcap]V[/dropcap]ictoire de Castellane introduced her latest fine jewelry collection for the House of Dior at la Biennal des Antiquaires Paris. The collection is called “Dear Dior“, and transforms costume jewelry pieces from the 1950s Dior collections into opulent jewels with precious gems and metals.
[dropcap]T[/dropcap]he film is planned as a seven part series and the brand had successfully built a suspense and mystery about Lady M. But the suspense is over now and their site has declared that the Lady M or the Lady Mystery is none other than the French actress Marion Cotillard. Through the series she will take the viewer through fittings and photo shoots. She moves from Paris to New York with a chic allure. Marion had also starred in the luxury brand’s 2011 branded entertainment foray, titled “The Lady Noire Affair.” A black Lady Dior handbag had starred in the film and was ably supported by accessories that had enhanced and highlighted the Lady Dior and made it into a sub-brand in its own right.
The Film Will Enliven its Online Presence
Christian Dior is taking its online presence seriously and had Dior.com comprehensively redesigned late last year. The Lady M series of documentary is also an attempt to make its online presence more lively and attractive and extend its presence around the world. North Korea is a closed economy but through the film the black Lady Dior handbag has become the handbag of choice of North Korean first lady Ri Sol Ju. The company has now come out completely of the John Galliano scandal and Raf Simons has been appointed the full time creative director.
There is just something irresistible about a man in a suit, and Dior is taking full advantage of that idea. The Dior Homme Lookbook for Fall 2012 features all of the class that we could expect from this French design house.
Everyone who is anyone has had their two pennies’ worth on Raf Simons‘ Dior couture debut, except the man himself. Until now.
Speaking in a video posted on Dior’s official YouTube page, Simons explains the concept behind his much-lauded collection and how it felt entering into a house with such rich history in his first interview since the July 2 show.
“We all know and we all perceive Christian Dior in a very specific way,” he says, referring particularly to the house’s first 10 years, the point at which the famous New Look was breaking fashion ground. “But I think it’s only because of that history and always going back and looking back that you recognise the shapes so well and take it as something very easy until you start looking at how it’s constructed, and how it’s made and how it’s shaped. Finding myself in the house, I’ve discovered much more things that I didn’t see before – like specific codes, gestures and attitudes.”
Simons says that his debut collection was about “readapting the attitude and reshaping the psychology” of the brand’s heritage so that it was “more linked to our world now and the way women live their lives these days”.
The sliced-to-the-hip and mini-length gowns with tailored trousers worn underneath were what Simons calls an “attitude gesture“, and aimed to add “a whole different dynamic and energy”, whilst removing the “don’t touch it, only look at it situation” that generally comes as part and parcel of couture.
“My desire is to have the history and future together, by making a more modern and historical dress and fusing them together.”
In his first show since taking over as head designer at Christian Dior, Raf Simons went for dramatic ballgowns, dark suits and the odd nod to classic Dior of the late 1940s with a collection that finally closed the John Galliano era for good. In this brightly hued color palette for next Autumn/Winter, the newly appointed Belgian designer has some definite possibilities including a luscious cobalt blue strapless gown with a flared A-line skirt, close to the ankles, accessorized with retro-style pointed pumps.
The same A-line shape is featured in other strapless gowns in red and pink and long-sleeve gowns with plunging V-necklines.
Guests included Anna Wintour, Anna Dello Russo, Carine Roitfeld, Alber Elbaz, Marc Jacobs, Marion Cotillard, Natalia Vodianova, Princess Charlene, Sharon Stone, and Jennifer Lawrence. A private residence on the Avenue d’Iena in Paris was transformed into a luxurious garden with five rooms covered wall-to-wall in brightly colored flowers.
BILL GAYTTEN has unveiled his final pre-spring/summer 2013 collection for Dior, following the designer’s departure from the label on June 5. He remains acreative director of John Galliano. Raf Simons will make his debut for the French fashion brand during Couture Fashion Week in July, following his appointment as its creative director back in April.
Gaytten’s resort collection was much like his fall one: full of airy, voluminous skirts, trim riding jackets, and tulle. He kept his emphasis on the waist with lots of belted dresses, corseted tops, and peplums. If we’ve learned anything about Gaytten over the past year, it’s that his forte lies in pretty, wearable, sellable clothes — he may never be the imaginative iconoclast that John Galliano was, but he deftly safeguarded Dior’s image at a time when a steady hand was needed.