James Franco’s latest creative endeavor has seen him produce and debut a new film at the Tribeca Film Festival, a documentary that focuses on Gucci’s Creative Director, Frida Giannini. Since 2007, Franco and Giannini have a close relationship when the actor became involved with Gucci by Gucci as the face of its global campaigns. Directed by Christina Voros, The Director spans 18 months behind the Gucci walls.
Gucci luxury goods maker says it has agreed to buy Richard Ginori, the historic porcelain maker, for 13 million euros ($16.8 million) and plans to relaunch the brand.
The plan presented to reporters on Tuesday calls for restructuring the brand financially, then developing tableware for the luxury market.
Gucci said in a release that Richard Ginori will produce mostly for its own label, but that the two Florentine brands will also rekindle an old partnership to manufacture luxury tableware carrying the Gucci brand.
Under the deal, Gucci has agreed to take on 230 of the 300 Ginori workers employed at a plant in Sesto Fiorentino and has pledged investments to improve efficiency. The deal is expected to be finalized next month.
More informations here: Miamiherald.com.
For Autumn/Winter 2012-13, the Gucci baby and children campaign is “Winter Wonderland” Inspired.
[dropcap]L[/dropcap]ast month we brought you word of Blake Lively as the new face of Gucci’s new fragrance campaign,Gucci Première. Now the short film to accompany the campaign has been release, and is nothing but glittering gold.
Inspired by timeless Hollywood glamor, the new Gucci Premiere fragrance is an invitation to embrace one’s own red carpet moment. Directed by Award Winning Director Nicolas Winding, the video features Blake beaming with glamor at all angles. Whether you’re looking at her luscious blonde locks, thebeautiful Gucci dress, or the skyline shot of the city, the entire video is shimmering with perfection.
via Fashionista
Gucci elevates your favorite game with this all-leather checkers set. Crafted from dark brown leather, the roll-up board comes with twelve dark brown and twelve light brown leather checkers with interlocking G detaildark brown guccissima, and dark brown guccissima leather pouches to hold checkers. Available at Gucci online store for $4350.
Via Selectism
Gucci’s Immersive Retail Experience project, set to make its debut at the Gucci’s flagship Monte Napoleone store in Milan, will be transformed into one of the most technologically advanced luxury boutiques in the fashion industry.
First up, the 5 column high-resolution displays: Five columns of ultra high-resolution displays will showcase continuous images from the fashion show. The displays are arranged to appear as if it were one single surface, reproducing life-size, interactive photographs right from the catwalk.
Staff and customers will be able to interact with the images using simple gestures to fast-forward, rewind, or freeze the photographs to get an up-close view of fine detail embellishments.
Stores will also provide access to iPads running an application known as the “Virtual Catalogue”, allowing easy interaction with the video columns and 360-degree viewing of the models to appreciate every detail of the products shown on the catwalk.
In celebration of Gucci’s children collection, they are dedicating the second floor of the flagship store to a “Kid’s Video-wall,” where the brand’s youngest fans can interact with the Gucci Teddy Bear.
Via Fashionotes
Gucci has launched a line of environmentally friendly shoes. Designed by Gucci creative director, FRIDA GIANNINI, the Sustainable Soles footwear line includes two styles, one for men and one for women, both made with biodegradable plastic.
Available in a range of polished tones, including blush, taupe and black, Marola Green are ballerinas featuring cutout details and the company’s signature GG motif, while California Green men’s sneakers, sold in both a low- and high-top version, shows bio-rubber soles, the upper in vegetable-tanned calfskin and bio strings. The sneakers also have tongues featuring the Gucci logo printed in green on a recycled polyester label.
The Sustainable Soles line, which is part of the pre-fall 2012 collection, will hit Gucci’s e-commerce and its flagships worldwide at the end of June.
Luxury can be sustainable and need not be a burden on the environment. Gucci, one of the world’s leading luxury brands had way back in 2004 voluntarily initiated a Corporate Social Responsibility (SA 8000) certification process for its entire production cycle. They are now collaborating with Safilo who are worldwide leader in the premium eyewear segment and produce some of the most expensive sunglasses in the world.
Together they have launched a collection of sustainable models of sunglasses.Last year in August Gucci and Safilo together introduced four models made from acetate containing a high percentage of material from natural origins.
The two collaborators, Gucci and Safilo are working on creating a prototype made from a material alternative to plastic. Both the renowned Italian companies share the same human, ethical and social values and will continue to strive together towards greater sustainability.
[dropcap]C[/dropcap]hinese actress Li Bingbing (李冰冰) is now taking on her newest role as the face of Gucci’s accessories ad campaign. This past weekend, Gucci creative director Frida Giannini presented Li as the luxury house’s new “it girl” at three events in Shanghai, hosting a lunchtime cocktail event to debut the new advertising campaign, as well as Giannini’s first-ever China fashion show at Wai Tan Yuan.
Following on the heels of Dior’s recent fashion show on the bund (see our blog article) , Giannini’s runway show of Gucci’s F/W 2012-2013 collection was attended by more than 500 guests. Following the show, Gucci held an afterparty at the Rockbund Art Museum in a specially constructed “Gucci Club,” a three-floor pop-up space featuring 360-degree views of the Pudong skyline.
As Giannini wrote of the party for the Daily Beast:
“We wanted to give our guests a true Italian experience and recreated the Gucci show space, down to the plush burgundy rug and hanging bouquet of mini gardenias and orchids used in Milan for the Fall/Winter 2012-2013. For the first time ever, we’re showing men’s and women’s on the runway together and I’m looking forward to seeing both collections side by side. For the show, we’ve flown in Gucci girls, like Karmen Pedaru and Nadja Bender, but have also cast top Chinese models, including Fei Fei and Bonnie Chen. Before the lights go down, our special guest, Hilary Swank, slips into the front row, next to Bryan Ferry, Lapo and Li. There’s an energy in the air and it carries over to post-show party, just behind the runway tent in the RockBund.”
