The Museum of Contemporary Art in Shanghai – MOCA Shanghai – will be hosting “Van Cleef & Arpels, Timeless Beauty“, a heritage exhibition, from 20th May to 15th July 2012. Spanning over 100 years of history, the exhibition will allow visitors to view jewellery, watches, and precious accessories, as well as archive drawings and documents of the place Vendome Maison.
For the first time in China, with careful selection by famous curator Catherine Cairou, over 370 pieces gathered from the Maison’s Collection and from private French and International owners will be on display.
The following photos are taken by FashionDe
s at the exposition during the preview:
Lots of special guests as well as famous stars have attended the opening ceremony at MOCA Shanghai:
(From left, Samuel Kung, Chairman and Director of MoCA Shanghai, Mr. Jean-Pierre Raffarin, Former Prime Minister of France, Vice-President of the French Senate and Patron of this exhibition, Gong Li, special friend of the Maison and internationally renowned film artist, and Stanislas de Quercize, President and CEO of Van Cleef & Arpels, toast for the unveiling of the Timeless Beauty exhibition)
Gong li and Stanislas de Quercize
Set in a dreamlike scenography designed by Patrick Jouin and Sanjit Manku, the creations will be presented on two levels, in a 1200 sq. metres space. The area will be transformed into a journey built around four themes: Exoticism, Nature, Elegance and Femininity.
Zip Necklace 1951
Mystery-Set™ chrysanthemum clip 1937
Private collection of her serene highness Grace of Monaco
This immersion into Van Cleef & Arpels’ style is also the opportunity to discover the Maison’s unrivalled savoir-faire, passed on by generations of Mains d’Or, the magic of exceptional Pierres de Caractère, not to mention the stories attached to some of the pieces that have achieved mythical status. From iconic pieces to the legendary women who wore them and contributed to the reputation of the Maison, “Timeless Beauty” highlights the enduring legacy and the constantly renewed creativity of Van Cleef & Arpels.