Simon Baker
Known for his role as a hero in the crime series “The Mentalist”, Simon Baker is the ambassador of the new Givenchy Fragrance for men.
The fragrance and the accompanying campaign will be unveiled in Spring 2013.
Via Fashionmag.
Russell Simmons has teamed up with Joseph Abboud to relaunch Argyleculture for the fall. Simmons is designing the line with HMX and is to be sold next to labels such as Tommy Hilfiger, Calvin Klein and Ralph Lauren. The preppy-inspired line will be the first ever completed Argyleculture collection. Although Abboud says “no one does traditional preppy better than Ralph Lauren”, the Argyleculture line is more “irreverent” with bright colors and aggressive styling. The launch is a “full men’s sportswear collection” set to include jeans, knitwear, outerwear, sports shirts, sweaters and trousers all ranging from about $59.50 all the way to $245. Eyewear is also a component to the line as well as “completer pieces” that include blazers and soft jackets. The company plans on someday adding a full clothing assortment to Argyleculture.
Simmons confesses about his partnership with Abboud, “Sometimes it works, but most of the time it doesn’t. But this is Joseph Abboud.” Joseph’s classic but modern sensibility works perfectly with the line and Simmons. There is an expected customer base of “non-African-Americans” who grew up in an urban business attire and then “had nothing to graduate to, so they bought Ralph Lauren”.
Macy’s is to be the prime department store for the line, which initiated the collaboration between Abboud and HMX with the Argyleculture line. This updated brand is said to target Macy’s ‘millennial’ guy who often dress for comfort and style roughly in their 20’s. The partnership between Simmons, Abboud and HMX Group targets the perfect lifestyle of the Macy’s man. Simmons is to make personal appearances to promote the collection as the “spokesman for the brand, not the face”. Abboud will also be apart of the promotional aspects.
WWD: http://www.wwd.com/menswear-news/sportswear/simmons-argyleculture-relaunches-5929780
[dropcap]B[/dropcap]ottega Veneta has opened its first men’s store in New York City on Saturday, April 28th at 23 East 67th Street. The 1,661 Square foot townhouse space will feature leather goods, luggage, shoes, tailored clothing, furnishings, and a limited amount of sportswear amongst others. The shop’s interiors are all custom-made, from the leather door handles to the canapé sofas. In the back of the store is an entrance to a quiet seating area with wood flooring.
In response to a high demand last fall, Bottega Veneta created a limit edition collection of 50 different “informale” men’s bags and with a new Made-to-Measure program. They also announced that they will offer a bespoke service where shoppers can have their bags or accessories initialized.
Thomas Maier, Bottega Veneta’s Creative Director states “The new Men’s Store will enable us to offer a more engaging shopping experience, in a neighborhood store, where the products have been selected especially for the man who lives and shops there.” According the WWD, Menswear accounts for nearly 30 percent of Bottega Veneta’s total sales. PPR Group, the company behind Bottega Veneta and Gucci has posted a 29 percent increase from January to March.
At this time there is no mention of further plans to open additional men’s stores.
WWD; http://www.wwd.com/menswear-news/retail-business/bottega-veneta-opens-new-york-mens-store-5883021
[dropcap]B[/dropcap]erluti launches a special collection that pays tribute to the undisputed King of Pop Art generation, Andy Warhol.
50 years ago, in 1962, the artist ordered for the first time in Paris a pair of Berluti loafers he had designed himself. The famous painter has since given its name to these loafers now called Warhol, and became the cult brand product.
50 years later, Berluti creates a limited edition of these loafers to celebrate their fiftieth anniversary. They are taking colors (klein blue, bottle green, cherry red …) and are decorated with crocodile leather and Venezia. The moccasin Warhol is of course the most expensive in the world.
About Berluti.
Berluti was founded in 1895 by the Italian Alessandro Berluti. The house is specialized in shoes and luxury leather goods exclusively for men. Berluti is now a part of LVMH, under the direction of Antoine Arnault (the son of Bernard Arnault). Their first ready to wear collection will be available in Fall2012.
[dropcap]I[/dropcap]talian luxury goods brand Bottega Veneta has officially launched its new personalization service – Botte Veneta Initials. Launched last week during the Salone in Milan, the new service is available for both men and women. The slogan of the campaign is ‘When Your Initials Are Enough’.
Offered are tote bags, belts, wallets and more, all in the iconic signature woven leather style that the brand is best known for, in a series of colors. You can visit now bottegavenetainitials.com to order your own personalized version of their products.
A few examples follow after the jump.
[dropcap]L[/dropcap]ouis Vuitton watch-wear pushes two editions for the 2012 America’s Cup. The Tambour Regate Automatic and Quartz timepieces come in editions of 1851 and 750 units respectively. Each of the special editions features a stainless black PVD and rubber case sitting at around 44mm in size. Water resistant to 100 meters, the choice between the two comes down to your choice in movement: the quartz movement includes both countdown and alarm while the automatic ups the ante with a flyback complication and 42 hours of power reserve. The color hits look great on these from Louis Vuitton.
source: timezone.
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