Every season sees the return of an unexpected retro fashion and this year has been a bumper trip down memory lane. And nostalgia is evident in this week’s most loved item, baby pink Chanel S/S12 Jelly Shoes, chosen by fashion bloggers, t h i s / o r / t h a t / ? / founder Mélanie Crété for example.
Originating in post war Britain, where leather and other resources were scarce, jelly shoes started as a practical footwear option, ideal for wet or sandy conditions. The fashion was launched in the States at the 1982 World Fair in Knoxville, where a buyer for New York’s Bloomingdales saw the display and promptly ordered 2,400 pairs in nine different styles. The shoes took off, and the likes of Jean Paul Gaultier were brought in to design new styles. However, the appeal of the jelly shoe has remained nostalgic and kitsch, never really stepping out of the arena of novelty footwear. Appearances on the silver screen have been limited, aside from the black pair that adorn the feet of Jeff Daniel’s The Dude throughout The Big Lebowski, yet, with the production of a Chanel version, summer 2012 seems to be marked as their moment.