Viktor & Rolf’s first flagship in Paris


Luxury label Viktor & Rolf has opened its first ever store, located Paris’ rue Saint-Honoré. Measuring 500m², the space showcases the entirety of the Dutch design duo’s work, from women’s ready-to-wear to capsule collection, wedding dresses and trench coats.

Source: Fashionmag.

L+A Insight

This intimate design brings together Viktor & Rolf’s various lines under one roof.  The 350 square-meter space has been decorated entirely with gray felt and blends italian Renaissance and classical French architectural styles. The first floor gathers the new leather goods collection and also a selection of fragrances and jewellery. Pierre Beucler and Jean-Christophe Poggioli from Architects & Associés are the designers of the store.

Viktor & Rolf, 370 Rue Saint Honoré, Paris.


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